CSR initiatives by Mahindra, Nokia and Nestle

CSR initiatives by Mahindra, Nokia and near unified social duty is the self regulated mechanism where business en sure as shootings that it supports to law, ethics and norms. integrated Social Responsibility has been redefined throughout the years. It is an organizations mission and a occupy to what the company stands for. It is as well known as collective office. Social office is the theory that the business should not dumbfound amorally instead of this it should cook for the welf atomic number 18 of the society and community and the individuals. In simple way we give the axe say CSR is all close to how companies manage the business processes to produce an general positive adjoin on society. CSR is the way in which the companies impact the public around them economically, environmentally and socially.CSR initiatives by MahindraAt Mahindras, CSR means not provided the sharing of our wealth, but of our time and of ourselves.Making socially trus tworthy products, mak ing a commitment to the community is the Corporate Social Responsibility for The Mahindra assort. Corporate Social Responsibility is not just a duty for the Mahindra theme but they say that its a way of support.Corporate social responsibility has been always a crucial part of their vision. They say that CSR is the opportunity for them. In 2005 group celebrated its 60th anniversary and pledged to dedicate 1% of its profit after tax to corporate social responsibility.Mahindra launched a modified kind of Employee Social Options (ESOPs) to enable employees to involve in socially responsible activities of their choice. This programe has proved a big success. Employees at Mahindra are contributing in a significant way in the findment lop in villages to teaching fryren. They are assisting in disaster relief operations in any case. In fact they are trying their best in creating the better world.CSR initiatives at Mahindra focus mainly on education and health. They have their specia l ferocity on the girl youngster. Nanhi Kali is the project for the girl child. There is also a scholarship for the economically disadvantaged masses named as Mahindra both India Talent Scholarship. Mahindra Group is also planning to set up two Mahindra Pride Schools. These schools pull up stakes offer a variety of courses. The main strain will be on employability. It will also include cultivation for Information Technology, Retail, and Automotive Engineering etc. They will provide cutting skills and capabilities to the weaker sections of society, particularly the scheduled castes and scheduled tribe youth.Various fields where Mahindra has taken initiatives towards corporate social responsibility are given belowEducation-The Mahindra Group select education as the main tool to transform the lives of the wad. In 1953,The K.C. Mahindra Education Trust (KCMET) was formed to promote KCMET has provided much than Rs. 25 crores in the form of grants, scholarships and loans. (KCME T) and the Naandi creation is aimed at providing education to the underprivileged girl child in India.Project Nanhi Kali as explained before is also for promoting education. It is a national girl child sponsorship sister sponsorship allows an individual, typically in a developed landed estate, to sponsor, or fund a child in a developing country until the child becomes self sufficient. This could mean financially backing the education, health or security of the sponsored child, or in some cases.. percolate the link for more(prenominal) study.Programme managed by the K.C. their main emphasis is on providing primary education to the girl child.Criteria for selection in Nanhi Kali syllabus1. Girls who are enrolled in government schools2. Girls whose family income is less than Rs 15,000 p.a.3. Eldest girl child4. Girl children with many siblings5. Girls whose parents are illiterate6. Girls belonging to backward communitiesMahindra Mahindra was awarded the reputable Auto Monitor Corporate Social Responsibility Initiative of the socio-economic class 2007 award for its Nanhi Kali Project at a glittering function held in Delhi.In Mumbai they have started Each One Teach One, Apnalaya, maintain The Children, National Sponsorship Council, India Sponsorship Committee, Salaam Baalak Trust, S.N.D.T. Kanya Shala, Indian Association For Promotion of Adoption Child benefit, Akanksha introduction, Reach Foundation Action Programme (REAP), Bal-Jeevan Trust, Sunbeam, Doorstep School, Aseema, and Project Crayon.In August 2006, the KCMET and the Government of Rajasthan The Government of Rajasthan also known as the articulate Government of Rajasthan, or local anaestheticly as State Government, is the supreme administration authority of the Indian state of Rajasthan and its 30 districts... Click the link for more information.agreed jointly to sponsor the education of 10,000 Nanhi Kalis in Udaipur.Mid daytime repast KitchenThe Company net a alliance with the Governm ent of Rajasthan and Naandi Foundation for setting up of a centralised Mid sidereal day Meal Kitchen at Govindgarh Taluka, Jaipur District, in the state of Rajasthan.EnvironmentMahindra Mahindra is also an environmentally aware organization and is pull to financial aid in maintaining the ecological balance. On the Founders Day the company launched a special campaign named Mahindra Hariyali which aims to add one gazillion trees to Indias green covering by October 2008.Also ESOPs put ups take up local environmental initiatives at dissimilar plants and area offices. Thus employees undertake various initiatives in environment such as Energy Conservation cognisance Drives, Rain water harvesting, Global Warming.Arts and cultureThe Arts has also been an area of special focus of Mahindras social responsibility. Mahindra has instituted the Mahindra Excellence in theater Awards (META) which is Indias first dedicated theatre awards instituted by a Corporate. META will develop talen t in theatre across the country. The awards will initially cover English Hindi theatre.The selection process covers four broad areas of the country, namely, North, South, vitamin E and West.Six plays selected from each region and are referred to the respective Critics Panel. Mahindra Group also plans to set up a Mahindra Academy for Excellence in Theatre.SportsMahindra joined FootballA club with of games was set up in 1950. In 1956, a group of youngsters make a Mahindra official team in the Bombay Football League. The company provided full- size football field for practice and training.Mahindra united of Mumbai is the only team in Maharashtra who profit the Durand Cup twice the plunk for oldest trophy in the world. It is also the first team in Maharashtra to win the Harwood League and the Nadkarni Cup three times in a row. The MU win its IFA shield in Kolkata recently.Health Disaster ReliefMahindra FoundationThe Mahindra Foundation has been set up to provide medical relief to the poor and barren sections of society. The foundation has helps patients suffering from cancer and heart diseases.The Mahindra Group has also been in truth responsive to any disaster in India always. At the time of tsunami or the Gujarat earthquake, the Mahindra family has always provided support either by financial help or by s final stage vehicles and supplying material. few of the Notable ESOPS initiatives this year wereThe line of invigoration Express (hospital-on-wheels)The Lifeline Express is the worlds first hospital on complain and provides free medical and surgical treatment to people suffering from polio, cataract, deafness and cleft lip. It is undertaken by the Tractor Plant in Rudrapur, where 647 surgeries were performed free of cost.AIDS sensation Campaign started in July 2007 in nasik city.The Company feels privileged to have original the Businessworld BSR Business for Social Responsibility Award.CSR initiatives taken by NokiaNokia is the market attractor and a global company so it takes its responsibility seriously. Nokia respects the atom of the society. They believe that mobile technologies can contribute to economic growth.Many of the programs are targeted at young people and youth evolution by Nokia as the corporate social responsibility. For lesson, Nokia collaborates with the International Youth Foundation. The company also has write a cooperative agreement with the international childrens organization Plan in Africa to raise the childrens awareness of their opportunities and rights.Nokia also engages in some other types of societal CSR such asemployee volunteering,corporate giving,Nokia Data Gathering is an example of a CSR programme that Nokia is expert in mobile technologies to do estimable things for society. The computer software allows different organisations to collect data using mobile phones instead of more paper forms.Nokia looks after its employee through various employee programmes and ethical labour practices.e nvironmental initiatives can be taken as the part of CSR. Taking heraldic bearing of environment is the everyones responsibility in the company. Nokias aim is be to be draw in environmental activities. Environmental steering priorities include capability strength, managing plaza of products, and take-back of used devices for proper recycling. Nokia collaborates with stakeholders to maximize contribution in the environmental management field.For example, in 2007 Nokia initiated supplier collaboration to realize on energy efficiency targets Nokia has also worked with World Wide Fund a global saving organization, from 2003 in order to enhance Nokias environmental performance and increasing the environmental awareness of all Nokia employees.Since January 2008 Nokia has been a member of WWFs programme Climate Savers that kit and caboodle to reduce greenhouse gas emissions.Nokia also supports Connect2Earth, a green on-line community launched by WWF.It want to make a positive impa ct through its product and function. Nokia aims to ensure that environmental, ethical as well as health and safety issues.Nokias CSR initiatives are given belowNokias helping manpowerBridge IT shamble a connectionVillage phonesNokias helping turn overNokia Helping Hands is an employee volunteerism program that allow employees to dedicate a maximum of two functional days per year to volunteer work of their choice. The volunteer work includes building schools, collecting toys, clothes and other supplies for people in need and arranging activities for children. Through helping others it is possible to learn naturalskills and find new perspectives.Village phoneVillage Phone provides an example of a programme that targets universal access, provide access affordable telecommunications services in rural areas so boost economic emergence in rural communities.Accessibility is other project that provide accessibility features specifically to those people with disabilities and cognitiv e, sensory and physical limitations.Nokia is developing another project that will remind people to take their HIV/AIDS medicines on time.Nokia has been facial expression for a way to remind people on their phones that would be get hold of as well as discreet. This would allow for better monitoring and accountant from the side ofhealth organizations.Bridge ITIt is the result of a unique partnership mingled with Nokia, IYF, Pearson, SEAMO Innotech and the United Nations Development Program (UNDP). The program uses existing information and communication technologies to access to quality education everywhere in the world. The vagary is to offer young people the opportunity to education and skills development. The main impersonal is to deliver educational material of high quality to developing country schools through wireless technologies.Nokia has the text message technology which can be used in the programme which enables teachers and students to request and download materials fro m a digital library. So BridgeIT brings global educational materials into the reach of teachers and students in developing countries.Make a connectionNokia has been cooperating with the International Youth Foundation established in 1990, is a global non-profit organisation working which empower young people to be healthy and productive. IYFs programmes help youth obtain quality education, make healthy choices, gain employability skills, and work to improve their communities. Nokia supports various youth development programme. Instead of starting completely new programmes, IYF identify those of its programmes that are working and bringing the expected benefits for participants. In 2000, Nokia and the IYF launched a global youth development initiative named as Make a Connection which is to strengthen the life skills of young people and prepare them for the future.Minimising environmental footprintNokias environmental work is based on life cycle thinking which means that Nokia aim to m inimize the environmental impact of the products throughout the operations,with the extraction of raw materials and ending with recycling, treatment of waste, and recovery of used materials.Energy efficiencyNokia make sure that devices use as little energy as possible. Nokia also work to reduce the energy consumption of the operations and agree on energy efficiency targets with the key suppliers.The future is in your handsNokia has launched The Future is in Your Hands, which is a recycling scheme. The programme encourages customers to use special Nokia recycling bins for the disposal of old mobile phones and batteries. The phones will then be properly recycled.The apparent motion comes in addition to Nokias existing take-back scheme, which operates in Singapore, Malaysia, Phillipines, Hong Kong, Taiwan and China.CSR initiatives taken by go up near is one of Indias branded food manufacturers. cuddles approach is to realize a long- call sustainable appreciate for their consumers , customers, employees, shareholders and society as a whole. It is a market leader in pretty every category.Some people say that nest doesnt really believe in the archetype of corporate social responsibility instead they believe in the ideal of creating shared value. The answer to this question is that they do believe that creating share value is one level higher than corporate social responsibility. In corporate social responsibility, they help communities and creating share value is just their way of doing business. principal(prenominal) CSR activities by go up are given belowCommunity WelfareEnvironmentRural DevelopmentWaterSafe inebriation waterIn India one of the major concern is the availability of clean drinking water for many communities. Approximately 200 million people do not have access to clean drinking water. draw close India has committed to improving the situation. It believes that the first step is to cook awareness in the communities. A key focus area of thei r Corporate social responsibility initiatives is to help provide Clean Drinking Water. Other one is to educate children in schools so that we can conserve this scarce resource.Nestle also supports local schools.It also helps in the maintenance of public parks and green belts.It facilitates contrast donation camps and health awareness programs. All these initiatives strengthen the bond between Nestle and the community.Nestles main emphasis is on creating value for the public in terms of better nutrition, water, and food production. These three are the key to Nestle in building a sustainable business in the long-term. It makes a fundamental connection between shareholder value and community value. Nestle launched a series of initiatives to show its commitment in Creating Shared Value. such as Company is launching the Nestle Healthy Kids Global Programme. The Nestle Prize, provides financial support of up to USD 461,000 to individuals, NGOs, or small enterprises who offer advanced s olutions to nutritional deficiencies, access to clean water, or progress in rural development.Community DevelopmentThe main business objective of nestle is to create value that can be sustained over the long term for the economy and society, using natural resources, creating growth opportunities and prosperity.The recently originated term is inclusive growth but it shows that in which thing company believes and what is it working for so that the business must be good for society, improving the quality of life of the people. The Nestle in the community model is simple.EmploymentNestle is creating set and indirect employment knowledge, training programs and through transfer of technology. This enable people in the community to participate in economic prosperity. Nestle is always working with the community to understand what is needed to improve their quality of life.Nestle has been conducting dairy development programs in village to train the women in good dairy practices as well as spread awareness about personal health, hygiene, water conservation and economic independence.Rural DevelopmentNestle has worked with millions of milk and coffee farmers and has make them better suppliers. It has helped them out of poverty and to prosper. Today, Nestle works directly with almost 600,000 farmers throughout the world, providing around over USD 27 million worth of microfinance in 2008. About 2.4 million people in developing countries earn their livelihoods from the Nestle supply chain.Conclusion-All the three companies are doing their best. They are taking up their corporate social responsibility seriously. Nestle believes in creating the shared value as well as doing their responsibility well. Mahindra has almost tried to do everything for the welfare of the society. Similarly Nokia is also perform well. Where Mahindra focuses on the education of girl child, Nokia and Nestle emphasize on the development of rural areas.