Crown Casino Essay -- essays research papers

The cassino industry in Australia operates under an milieu of uncertainty. According to the Australian Bureau of Statistics Australias 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the next few years due to the reduction in international mettlesome rollers and the pathetic level of management talent in Australias young casino industry. In this rail line environment Crown must implement business strategies will carry it into the next century as one of the worlds some successful casino complexes.The Crown was set up as a multimillion-dollar establishment in order to attract international gamblers especially the Asiatic junket gamblers. However with the economic meltdown of countries such as Thailand, Indonesia, and Malaysia Asian gamblers are fewer and have less money to gamble. The present focus on of Crown casino towards the Asian foodstuff is fruitless as its competing in a highly saturated international market. International casinos have a much better operational efficiency compared to Crown due to the high levels of tax and intense monitoring experienced by Australian casinos. stock-still this excessive regulation reduces the perception of corruption which can be utilize to market Crown as a reputable operator in the world stage.Its current strategy of focusing on the Asian market is an inefficient management of resources. Crown should focus on the growing local anaesthetic market, which would stabilise the b...