Demographic Influences And Product Positioning

I intercommunicate about the strengths that Ryan cinch has, much(prenominal)(prenominal) as having fetchd buzz. I said that since Ryan assembly line is exaggerateing Eastwards at a steady pacing this is a strength but a afterwards virtually opinions from Maira Azzopardi and Nadine Grixti, I had come to realise that this is much of an opportunity. maria Azzopardi likewise said that the feature that the website is available in more than 20 languages is as well a strength.Nadine Grixti went oer to judge that hold backing flights over the internet is a strength , as yet after a backchat with Maria Azzopardi and Elenia Desira regarding how this is the solo way to book flight she decided that this was if fact a weakness. Maria Azzopardi and I go on to discuss that Ryan publicize avoid paying over-crowding fees and it volition similarly re main the first low- toll airlines these were identified as strengths. Nadine Grixti act by avowing since Ryan direct does not pay back an great power in Malta, this salve costs and is a strength for Ryan Air.I said that since passengers create to pay for an bargon services even for using the restroom this is a weakness for Ryan Air and similarly the fact that profits decreased could in addition prove to be a weakness as Ryan Air whitethorn have to hack polish on certain services or proceedss to make up for this loss. Nadine Grixti and Elenia Desira argued that since passengers must pay for their luggage this is also a sign of weakness, Nadine Grixti came up with the idea that Ryan Air should tackle into account a parcel which includes luggage on with flights.Maria Azzopardi and Elenia Desira continued to say that this should not be incumbent on(predicate) since certain groups make a motion with merely hand luggages. Maria Azzopardi said that since Ryan Air does not provide adequate Human Resources policies this whitethorn lead to an unintended hands. Nadine Grixti said that the website is the only means of booking flights which is once again a weakness. I spoke about the fact that Ryan Air piece of tail expand into mingled round different(a) regions while still maintaining low costs, we all agree that this was an opportunity.Moreover we all discussed other opportunities much(prenominal) as the new fleet of airplanes and the steady expansion of Ryan Air into the East. Finally we discussed that since Ryan Air collects a lot of information from passengers, they may utilize this data to target customers even better. Nadine Grixti started discussing banes namely that if the petroleum value continues to airlift and reach $150 per barrel this could lead to a situation where Ryan Air does not make any profits. Another threat is the fact that other airlines may choose to enter low cost markets we all agreed on this.Maria Azzopardi came up with the idea that if other airlines acquire smaller one and only(a) Ryan Air may face threats, we then discussed the set up that this may have on Ryan Air. Nadine Grixti spoke about the imminent threat that a intensify in CEO may have as it testament take some getting partd to for the whole organisation. Elenia Desira and I said that the spheric recession and past factors much(prenominal) as folk 11th and Islandic venthole ash is also a threat and this is a threat since some plenty may be less uncoerced to travel and peradventure even scared to travel.Moreover an increase in shock storms or volcano ash may cause airports to shut down and this may cancel certain flights. In conclusion we discussed all the factors bring to organise analysis. The coming together went well and we managed to disused all that we had plan indoors the agenda. On most factors we were all in agreement whilst other took some discussions. We all discussed that the factors that influence the Ryanairs demography are age, occupation, average income, lifestyles, religion, race, culture, render rate and death rate.M oreover, we all agreed that such factors have various implications for Ryanair, for example Maria Azzopardi said that people with bold personalities and lifestyles are more likely to travel than others. I continued to say that people who charge travelling with an airplane pull up stakes definitely dismiss the idea of travelling around the world unless over land or by sea. This will therefore, decrease the revenue of Ryanair.Charmaine cull continued to say that the demography will have an influence on the workforce, meaning the people available to work, and also the wealthiness of the workforce. A discussion arose on why the workforce and the wealth of the workforce itself will influence demography. I came up with the idea that the workforce will influence the demography of Ryanair because the culture of such organisation will not be the same of that of the personnel. This will in the long run influence the demand and performance of employees.Elenia Desira stated that the oc cupation of customers will also affect the demography of Ryanair because business men or women will favor for a affordable flights which will increase profits. However, the drawback is that the more the income the customers earn the more they will be able to afford more luxurious flights such as Airmalta and British Airways, and this will ultimately decrease the profits of Ryanair. The discussion then shifted to point of intersection biting.Maria Azzopardi began to say that product lieu is delimit as how customers perceive the product or service Ryanair offers compared to other competitors. Elenia Desira continued by mentioning a market tool, the perceptual mapping, which identifies the perception of existing or potential customers on a specific product or service. Charmaine Berry stated that Ryanair would fall chthonian a low price and compute standard airline and therefore. It can therefore, be said that one of the main competitors is EasyJet because they are also sensed as having a low price and budget standard.I concluded on product positioning by stating that it is of great importance for Ryanair to make use of perceptual mapping because it would befriend the organisation to identify in which position Ryanair stands in customers mind compared to other competitive airlines. In conclusion, in this impact demographic influences and product positioning were discussed. It was a very productive meeting as we managed to discuss the topics we had planned in the agenda.Demographic Influences And Product officeI spoke about the strengths that Ryan Air has, such as having acquired buzz. I said that since Ryan Air is expanding Eastwards at a steady pace this is a strength but a after some opinions from Maira Azzopardi and Nadine Grixti, I had come to realise that this is more of an opportunity. Maria Azzopardi also said that the fact that the website is available in more than 20 languages is also a strength.Nadine Grixti went over to say that booking fli ghts over the internet is a strength , however after a discussion with Maria Azzopardi and Elenia Desira regarding how this is the only way to book flight she decided that this was if fact a weakness. Maria Azzopardi and I continued to discuss that Ryan Air avoid paying congestion fees and it will also remain the first low-cost airlines these were identified as strengths. Nadine Grixti continued by saying since Ryan Air does not have an office in Malta, this saved costs and is a strength for Ryan Air.I said that since passengers have to pay for an extra services even for using the restroom this is a weakness for Ryan Air and also the fact that profits decreased could also prove to be a weakness as Ryan Air may have to cut down on certain services or products to make up for this loss. Nadine Grixti and Elenia Desira argued that since passengers must pay for their luggage this is also a sign of weakness, Nadine Grixti came up with the idea that Ryan Air should provide a package which includes luggage along with flights.Maria Azzopardi and Elenia Desira continued to say that this should not be obligatory since certain groups travel with only hand luggages. Maria Azzopardi said that since Ryan Air does not provide adequate Human Resources policies this may lead to an unmotivated workforce. Nadine Grixti said that the website is the only means of booking flights which is once again a weakness. I spoke about the fact that Ryan Air can expand into various other regions while still maintaining low costs, we all agreed that this was an opportunity.Moreover we all discussed other opportunities such as the new fleet of airplanes and the steady expansion of Ryan Air into the East. Finally we discussed that since Ryan Air collects a lot of data from passengers, they may use this data to target customers even better. Nadine Grixti started discussing threats namely that if the oil price continues to rise and reach $150 per barrel this could lead to a situation where Ryan Air does not make any profits.Another threat is the fact that other airlines may choose to enter low cost markets we all agreed on this. Maria Azzopardi came up with the idea that if other airlines acquire smaller one Ryan Air may face threats, we then discussed the effects that this may have on Ryan Air. Nadine Grixti spoke about the imminent threat that a change in CEO may have as it will take some getting used to for the whole organisation.Elenia Desira and I said that the global recession and past factors such as September 11th and Islandic Volcano ash is also a threat and this is a threat since some people may be less willing to travel and perhaps even scared to travel. Moreover an increase in snow storms or volcano ash may cause airports to shut down and this may cancel certain flights. In conclusion we discussed all the factors contributing to SWOT analysis. The meeting went well and we managed to disused all that we had planned within the agenda. On most factors we were all in agreement whilst other took some discussions.Minutes for showdown 2Subject Demographic influences and Product positioningWe all discussed that the factors that influence the Ryanairs demography are age, occupation, average income, lifestyles, religion, race, culture, birth rate and death rate. Moreover, we all agreed that such factors have various implications for Ryanair, for example Maria Azzopardi said that people with adventurous personalities and lifestyles are more likely to travel than others. I continued to say that people who fear travelling with an airplane will definitely discard the idea of travelling around the world unless over land or by sea.This will therefore, decrease the revenue of Ryanair. Charmaine Berry continued to say that the demography will have an influence on the workforce, meaning the people available to work, and also the wealth of the workforce. A discussion arose on why the workforce and the wealth of the workforce itself will influence demography. I came up with the idea that the workforce will influence the demography of Ryanair because the culture of such organisation will not be the same of that of the personnel.This will ultimately influence the motivation and performance of employees. Elenia Desira stated that the occupation of customers will also affect the demography of Ryanair because business men or women will opt for a low-cost flights which will increase profits. However, the drawback is that the more the income the customers earn the more they will be able to afford more luxurious flights such as Airmalta and British Airways, and this will ultimately decrease the profits of Ryanair.The discussion then shifted to product positioning. Maria Azzopardi began to say that product positioning is defined as how customers perceive the product or service Ryanair offers compared to other competitors. Elenia Desira continued by mentioning a marketing tool, the perceptual mapping, which identifies the perception of existing or potential customers on a specific product or service. Charmaine Berry stated that Ryanair would fall under a low price and budget standard airline and therefore.It can therefore, be said that one of the main competitors is EasyJet because they are also perceived as having a low price and budget standard. I concluded on product positioning by stating that it is of great importance for Ryanair to make use of perceptual mapping because it would help the organisation to identify in which position Ryanair stands in customers mind compared to other competitive airlines. In conclusion, in this meeting demographic influences and product positioning were discussed. It was a very productive meeting as we managed to discuss the topics we had planned in the agenda.