Cadbury Dairy Essay Example for Free

Cadbury Dairy EssayCadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity date point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australias favourite hot chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it result remain in a strong steady position in the candy store industry. Product In order to continue generating sales, Cadbury took into consideration one of the threats that the confectionery industry is facing today. Consumers are becoming more health conscious therefore Cadbur y allow support and promote physical activity by braggart(a) away mountain bikes to 100 lucky winners around AustraliaThe promotion go out only feature in the Cadbury Dairy Milk chocolate block cranial orbit including the Fruit and Nut, Hazelnut etc Featured on the wrapping will be, WIN A MOUNTAIN BIKE with a picture of the bike that will be won. Price The pricing of Dairy Milk Chocolate will in addition maintain the same pricing strategies to remain competitive with its competitors Nestle and Mars. Place The dispersal of Cadbury Dairy Milk should be at its maximum capacity, remaining readily available in supermarkets, convenience stores, seven elevens and kiosks. PromotionCadbury should continue to generate promotions to inspire and encourage consumers to purchase Dairy milk chocolate. In order to maintain the sales of Dairy Milk, sales promotion should be implemented to generate growth. This is through with(p) by creating advertisements on Television and in-store promotion al posters to display the promotion that is running. The television and in-store promotion is to inform consumers of the promotion that is currently running. The sales promotion will be WIN A MOUNTAIN BIKE This promotion is for the Cadbury Dairy Milk block chocolate range.Every consumer that purchases a block range from Cadburys will have the opportunity to enter the argument by text via SMS a code that is given inside the wrapper. f. ) Marketing Action Plans A key object is to hold current customers and to maintain and increase the retail and brand market share to carry sure that the Cadbury brand and products remain one of the top selling confectionery brands in Australia. Since Cadbury Dairy Milk is in the top five selling chocolates list, there will be no need for any(prenominal) fearsome change. A good way to promoteThe other Cadbury block chocolate range such as Fruit and nut and Hazelnutetc will also have his competition. Price Cadburys human resources department will n eed to find a role that will provide us with the mountain bikes. The cost of the bikes and the overall promotions will need to be considered, as Cadbury does not want to spend so much on promotions, when Cadbury Dairy Milk is not declining any time soon. Promotion Pictures of this new competition will need to be put in magazines such as Womens day, News Idea, newspapers. etcdesigners will be needed to create the advertisements for this promotion.However, to promote Cadbury Dairy Milks new competition, television is the key to ensure that viewers all around Australia will live on about the WIN A MOUNTAIN BIKE promotion. As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television surrounded by 400 pm 900pm, since that is the time when consumers are most likely to be at home.Place The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster. g. ) Management of the marketing effort and the marketing function In order to make sure that they marketing effort and function works accordingly a few stairs have to be taken in regards to the management of the planning. The common chord step treat that will have to be put in place will be based around Marketing Implementation The work on of putting marketing strategies into action Intended Strategy The strategy that the company decides on during the planning phase Realized Strategy The strategy that actually takes place Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of wo rd meaning and understanding. In regards to the marketing activities it all starts within the Cadbury management team.The ability to motivate marketing personnel plays a large part in the initial process to get the promotional idea off the ground, once the team is able to have a grip of the idea that tackles the current health issue and that a bike will be awarded as a prize and health product then extreme communication within the marketing unit will be essential. Openness and responsiveness from other marketing departments will be just as important to make sure that the management and strategy travels crosswise all channels.This will be indispensable to the organizing and coordinating of marketing activities which then lead to a schedule for implementation. The marketing control process consists of three steps Establishment of control standards, Evaluation of actual performance relative to established standards and corrective action if necessary. A few key guidelines that will help Cadbury in compulsive marketing activities Within the Marketing Control Process Establishing performance standards and trying to match actual performance to those standardsEstablishing Performance Standards Expected levels of performance fetching Corrective Action oImprove actual performance oReduce or change the performance standards oDo both Problems in Controlling Marketing Activities oLack of the information required to control activities oUncontrollable mould of market environment changes on marketing activities oTime lag that occurs between marketing campaigns and their results delays corrective actions A few problems can also occur in the controlling of marketing activities, however the ability to act on these problems will only make the campaign more successful and responsive.