Magazine Advertisement Analysis: Kotex Essay

This scratch advertisement for U by Kotex shows a woman driving force a convertible in which the written concept takes the edge off-key the embarrassment some smack ab expose feminine crossroads. (The N.Y. Times, B3) As I looked at the advertisement, it gave me a feeling of calmness with a peace of mind. I felt like I could be that young woman in that car. This advertisement describes the driver holding up her right hand, in a light blue convertible on the highway with the text set in the sky above the driver, car and the road that reads I buttoned a tampon to my key ring so my brother wouldnt take my car. It worked. (The N.Y. Times) The message takes the edge off the embarrassment some feel about feminine products. In a black block with pictures of the product boxes on the bottom of the page, theres a question wherefore are 40% of people uncomfortable with tampons?Break the Cycle. New U by Kotex. (U by Kotex) Acquiring a new product line, U by Kotex, the brand discreetly con structed its own advertising campaign to deal to these extremely media aware users. The most abnormal advertising technique cosmos used Kotex accepted the fact that their target market solely understands that they are advertised to or enticed. This way, Kotex made their users dominant, laying send directing in their laps. Being aware of the awareness factor excessively pose consumers as brilliant, brand-competent, and witty. (Ad sweat Analysis) Mitchell 2Wrappers for the individual items come in four bright colors, with the outside packaging is mainly black. Mr. Meurer of Kotex states, This has been a institutional type of product, with products that are white and light blue and boring, and what we harbor is a variety of bold lipstick colors in each(prenominal) pack. What we like to say is, were taking the category from institutional trade to personal care. (The N.Y. Times) In general, the inventive arrangement of the advertisement, with the black, grey and white earn put together with the apportionment of the scenery, black bottom and the converted images of the products, arranged for an exceptional visual understanding. The surroundings look as if the photo was taken somewhere on a countryside back road, maybe southern California, because of the wide variety of vegetation, and other geographical conditions illustrated in the scenery. Not only does U by Kotex adequately sell their products, but they give more more.Website visitors, UbyKotex.com, which was designed by the New York office of Organic, section of the Omnicom Group, are promote to sign a Declaration of Real Talk, pledging to defy societal pressures that warn women from speaking out about their bodies and health. For every signer, Kotex donates $1 to Girls for Change, a national nonprofit based in San Jose, California, that puts together urban center school and high school girls with professional women to encourage social change. correspond to Mr. Meurer of Kotex, Were re in ally ou t there and were trying to conjure women and say we care about this chat. Were changing our brand equity to stand for truth and transparency and progressive vaginal care. (The N.Y. Times) The questions are out there in the world, yet they cant be answered fully. Its non the 1950s anymore. Talking freely about many orphic health problems is no longer taboo. Actually, its encouraged, steering toward added awareness and break out health care for people everywhere. Society and the media still have not accepted the issues women have below the waist. Sadly, this secrecy and shame about all things Mitchell 3pertaining to vaginal health have a negative conflict on a womans body image, self-esteem and boilers suit health. U by Kotex brand wants to help women change the conversation about periods and vaginal care. Help Break the Cycle, so women can stimulate to feel comfortable their bodies and confident about their personal care.http//www.nytimes.com/imagepages/2010/03/16/ backing/1 6adco_CA0.htmlWorks CitedIts time to Break the Cycle. U by Kotex. U by Kotex, 10 June 2012. Web. 10 June 2012. Rebelling Against the Commonly Evasive Feminine bid Ad. TheNew York Times. The New York Times. 15 March 2010. Web. 10 June 2012. Ad Campaign Analysis Kotex Reveals Ad Strategy, As Strategy. 23 Oct. 2010. Web. 10 June 2012.