Saturday, January 25, 2020
Explore the Medicinal Benefits of Green Tea :: Essays Papers
Explore the Medicinal Benefits of Green Tea Tea, especially green tea, has been touted in many sources as having a plethora of medicinal properties. Much of the hype surrounding tea is in fact true. Tea is not a wonder drug, but it can combat some of the causes of the most deadly diseases in the United States. For over 4000 years it has been used as a medicine in China (Cheng 2397). By taking a cue from the Asian cultures, we in America are beginning to discover the benefits of this drink. Since green tea is not fermented, and thus enzymes do not destroy many of the polyphenolic compounds, it contains more beneficial compounds than either oolong or black tea. Tea is so powerful in fighting disease because the polyphenolic compounds it contains work as antioxidants. There are thousands of antioxidants compounds that help to inhibit the oxidation reactions caused by free radicals. The antioxidants latch onto free oxygen particles in the body and prevent them from doing damage to cells or tissue. The most prevalent antioxidant in green tea is a compound called epigallocatechin-3-gallate (Voelker 262). Epigallocatechin-3-gallate is unique because in lab tests it induced cell death in cancer cells, but left healthy cells unharmed. Researchers at Case Western Reserve University School of Medicine in Cleveland, Ohio exposed it to cancerous skin, lymph, and prostate cells from both humans and mice and to healthy human skin cells. The compound killed the cancerous cells, and left the healthy cells untouched. Present in just 2 mg of green tea, epigallocatechin-3-gallate is a powerful chemical (Voelker 262). Green tea doesnââ¬â¢t always have to be ingested to combat cancer. A study published in the August 2000 issues of the Archives of Dermatology found that green tea polyphenols have both anti-inflammatory and anticarcinogenic properties on the skin (Katiyar, et al. 989). Experimental studies conducted on mouse skin found the polyphenols afforded protection against both chemical carcinogensis as well as photocarcinogenis (Katiyar, et al. 989). This information could be big news for those worried about the detrimental effects of the sun and daily chemical exposure on their skin.
Thursday, January 16, 2020
Difference between Branding and Advertising
Branding is a marketing strategy in which a name, slogan or logo is assigned to a product or a service for the market to recognize and be familiar with them. A good brand name should be; legally protectable, easy to pronounce, easy to remember, easy to recognize, attract attention and make a clear distinction amongst competitors. This process of assigning name aims at increasing the product or service perceived value to the potential customer currently and in future. Companies may create brand variations from the same product so as to produce a product that will fit the desired market and gain the retail shelf space.The rationalization of brands can be done time to time so as to increase production and marketing efficiencies. Advertising is also a marketing tool in which producers of goods and services uses media to communicate and educate the public on the information concerning their product or a service to reach a targeted population. This service is provided freely or charged at fee by organizations that legalized to offer the service. In each country there are rules and regulations that stipulate ways in which advertising is to be done.This includes the timing, placement and the content to be included in the advert. Various forms of media are used to deliver the messages include; print, audio, digital or video depending on the type of audience expect to get the information. Although advertising is necessary for economic growth its increase in public areas has negative effects on the society. Branding and advertising are both strategies that are used by marketing agencies of a product so as to compete effectively with other companies producing similar products.After a product or a service is made, a brand name is designed to it and then an advertising media is selected so as to inform the public of the product and where it can easily be found. Thus branding was as a result of increased varieties of products serving the same purpose and companies had to deve lop uniqueness in their products by giving the names that differentiate them from others. Advertising then is employed to reach the target population by use of billboards, television commercials, radio, newspapers, internet or any other place where audience can easily see or hear.For a product or a service to be marketed globally, there are important factors to be incorporated when branding and advertising. First developing brand name which will be familiar with all potential customers depending on their localities so that they can easily associate the product with the name, making best of use advert and increasing the rate of installing advert locally and in other countries will ensure unification and healthier competition amongst brands from different countries.Communication between countries can be improved through advertising when information concerning a product is done in foreign countries. Cultural and natural heritage exchange between nations can be realize through branding and advertising cultural activities which are practiced in one country but not practiced in another country like visiting museums and parks.All these activities in the long run create a close business relationship amongst the countries over the globe where products and services available in one country are offered in other countries advertising media and business transaction can be exchanged. Thus branding and advertising can be used as agents of globalization in social, cultural, political technological, economical and ecological aspects from one county to another.
Wednesday, January 8, 2020
Comparing the Female Pirates Anne Bonny and Mary Read
During the Golden Age of Piracy (1700ââ¬â1725), legendary pirates like Blackbeard, Bartholomew Roberts, and Charles Vane commanded mighty ships, terrorizing any merchant unfortunate enough to cross their path. Yet two of the most famous pirates from this age served on a third-rate pirate ship under a second-rate captain, and they never held an important position on board such as quartermaster or boatswain. They were Anne Bonny and Mary Read: bold women who left behind the stereotypical domestic chores of women at the time in favor of a life of adventure on the high seas. Here, we separate fact from myth in regards to two of historys greatest swashbucklerettes. They Were Both Raised as Boys Mary Read was born into complicated circumstances. Her mother married a sailor and they had a son. The sailor was lost at sea about the time Maryââ¬â¢s mother found herself pregnant with Mary, by another man. The boy, Maryââ¬â¢s half-brother, died when Mary was very little. The sailorââ¬â¢s family did not know about Mary, so her mother dressed her as a boy and passed her off as her dead half-brother in order to get financial support from her mother-in-law. Apparently, the scheme worked, at least for a while. Anne Bonny was born out of wedlock to a lawyer and his maid. He grew fond of the girl and wished to bring her into his home, but everyone in town knew he had an illegitimate daughter. Therefore, he dressed her as a boy and passed her off as the son of some distant relations. Bonny and Read may have been in a somewhat precarious situationââ¬âtwo women on board a pirate shipââ¬âbut pity the fool who tried to take advantage of them. Before turning pirate, Read, dressed as a man, served as a soldier in an infantry regiment and once she became a pirate she was not afraid of accepting (and winning) duels with other pirates. Bonny was described as ââ¬Å"robustâ⬠and, according to one of her shipmates, Captain Charles Johnson, she once badly beat a would-be rapist: ââ¬Å"â⬠¦once, when a young Fellow would have lain with her, against her Will, she beat him so, that he lay ill of it a considerable Time.â⬠Piracy as a Womans Career If Bonny and Read are any indications the pirate captains of the golden age were missing out by sticking to all-male crews. The two were every bit as good at fighting, manning the ship, drinking and cursing as any other member of the crew, and maybe better. One captive said of them that they ââ¬Å"were both very profligate, cursing and swearing much, and very ready and willing to do anything on board.â⬠Like most of the pirates of the era, Bonny and Read made the conscious decision to become pirates. Bonny, who was married and living in the Caribbean, decided to run off with Calico Jack Rackham and join his pirate crew. Read was captured by pirates and served with them for a while before accepting a pardon. She then joined an anti-pirate privateering expedition: the would-be pirate hunters, most of whom were former pirates themselves, soon mutinied and returned to their old ways. Read was one of those who actively convinced the others to take up piracy again. Although theyââ¬â¢re arguably the most famous real-life female pirates, Anne Bonny and Mary Read are far from being the only women ever to take up piracy. The most notorious was Ching Shih (1775ââ¬â1844), a one-time Chinese prostitute who became a pirate. At the height of her power, she commanded 1,800 ships and 80,000 pirates. Her rule of the seas off of China was nearly absolute. Grace Oââ¬â¢Malley (1530?ââ¬â1603) was a semi-legendary Irish chieftain and pirate. Working Together and on Crews According to Captain Johnson, who knew both Read and Bonny, the two met while both were serving on Calico Jackââ¬â¢s pirate ship. Both were disguised as men. Bonny became attracted to Read and revealed that she was really a woman. Read then also revealed herself to be a woman, much to Bonnyââ¬â¢s disappointment. Calico Jack Rackham, Bonnyââ¬â¢s lover, was allegedly very jealous of Bonnyââ¬â¢s attraction to Read until he learned the truth, at which point he helped both of them cover up their real gender. Rackham may have been in on the ruse, but it apparently wasnââ¬â¢t much of a secret. At the trials of Rackham and his pirates, several witnesses came forth to testify against them. One such witness was Dorothy Thomas, who had been captured by Rackhamââ¬â¢s crew and held as a prisoner for a time. According to Thomas, Bonny and Read dressed as men, fought with pistols and machetes like any other pirate and were twice as ruthless. She said that the women had wanted to murder Thomas to prevent her from eventually testifying against them. Thomas said she knew them at once to be women ââ¬Å"by the largeness of their breasts.â⬠Other captives said that although they dressed like men for battle, they dressed like women the rest of the time. They Didnââ¬â¢t Go Out Without a Fight Rackham and his crew had been active in piracy on and off since 1718 when in October of 1720, Rackham was discovered by pirate hunters led by Captain Jonathan Barnet. Barnet cornered them off the coast of Jamaica and in an exchange of cannon fire, Rackhams ship was disabled. While Rackham and the other pirates cowered below decks, Read and Bonny remained on the decks, fighting. They verbally berated the men for their spinelessness and Mary Read even fired a shot into the hold, killing one of the cowards. Later, in one of the most famous pirate quotes of all time, Bonny told Rackham in prison: Im sorry to see you here, but if you had fought like a man, you need not have hanged like a dog. They Escaped Hanging Because of Their ââ¬Å"Conditionâ⬠Rackham and his pirates were swiftly tried and found guilty. Most of them were hanged on Nov. 18, 1720. Bonny and Read were also sentenced to hang, but both of them declared they were pregnant. A judge ordered their claim checked out and it was found to be true, a fact which automatically commuted their death sentence. Read died in prison shortly thereafter, but Bonny survived. No one knows for sure what became of her and her child. Some say she reconciled with her rich father, some say she remarried and lived in Port Royal or Nassau. An Inspirational Tale The story of Anne Bonny and Mary Read has captivated people ever since their arrest. Captain Charles Johnson featured them prominently in his 1724 book, à A General History of the Robberies and Murders of the mostà notoriousà Pyrates, which certainly helped his sales. Later on, the notion of female pirates as romantic figures gained traction. In 1728 (less than ten years after Bonny and Reads arrest), noted playwright John Gay wrote the Opera Polly, a sequel to his acclaimed Beggars Opera. In the opera, young Polly Peachum comes to the New World and takes up piracy as she searches for her husband. Female pirates have been part of romantic pirate lore ever since. Even modern fictional she-pirates like Angelica, played by Penelope Cruz in Pirates of the Caribbean: on Stranger Tides (2011) owe their existence to Read and Bonny. In fact, its safe to say that Bonny and Read have had a far greater impact on popular culture than they ever had on eighteenth-century shipping and commerce. Sources Cawthorne, Nigel. A History of Pirates: Blood and Thunder on the High Seas. Edison: Chartwell Books, 2005. Cordingly, David. New York: Random House Trade Paperbacks, 1996 Defoe, Daniel. A General History of the Pyrates. Edited by Manuel Schonhorn. Mineola: Dover Publications, 1972/1999. Konstam, Angus. The World Atlas of Pirates. Guilford: Lyons Press, 2009 Rediker, Marcus. Villains of All Nations: Atlantic Pirates in the Golden Age. Boston: Beacon Press, 2004.
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